Jay Vee’s Flooring is celebrating our 57 years of Experience in the installation of Commercial and Residential carpet, VCT, Vinyl sheet goods, ceramic, rubber sheet flooring, marble, Fritztile, laminate floors and hardwood.

FALL RIVER – Jay Vee’s Floor Covering marked their 50th anniversary of doing business in Fall River with a Grand Re-opening Celebration at their Durfee Street location with members of Fall River’s legislative delegation and members of the Fall River Chamber’s Board of Directors in attendance. Citations were presented to Jay Vee’s on behalf of the City of Fall River as well as the Massachusetts House of Representations and Senate.

The Viveiros family established Jay Vee’s in 1954. The business’ original focus was the replacement of auto seat covers and convertible tops followed by furniture re-upholstery, including theatre seats. By 1960 the business evolved into a full-service floor covering business offering sales and installation of carpet, vinyl and tile flooring.

“In the early years there were very few floor covering businesses in Fall River,” said Madeline Viveiros, matriarch of the family and original founder with her husband, John. “Over the past 50 years I’ve seen many open and close. What makes Jay Vee’s unique is the fact that it has been family owned and operated for the last 50 years – located on the same street, on the same block, carrying the same quality name brands, such as Armstrong, Congoleum, Shaw Industries, Coronet, and Mohawk; all with the original owners still there! Jay Vee’s has served generations of families and is proud to still be contributing to Greater Fall River’s economic growth while continuing to provide quality products, expert workmanship and honest, reliable service.”

John Paul Viveiros shares his family’s pride in Jay Vee’s’ long history of doing honest, reputable business in the Fall River area. “Over the years we have provided quality workmanship and personalized service. I believe this has been the ‘secret’ to our success.” Viveiros said. “It’s also interesting to note that at any point in time during the past 57 years, almost everyone and anyone who is in the floor covering business today in the Fall River area has done work for Jay Vee’s. Today, we continue to be blessed with dependable and talented installation crews who’ve been with us for years. Their dependability and quality of service continues to reflect positively on the business.”

Jay Vee’s has also been a workroom operation providing quality installation for national retailers including JC Penny and Home Depot. The Viveiros’, however, had decided to revert back to where they originally started; focusing on residential and commercial customers, providing the right products for their floor covering needs.

New products that can be found at Jay Vee’s include Karndean Flooring. Viveiros commented, “We are very excited about Karndean Flooring. It’s affordable, creative, design flooring from England. You can make it work with any colors in your home. The design possibilities are endless. The first job we did with Karndean Flooring was the New Eagle Restaurant. Since that job was completed we’ve done hundreds of installations with this incredible flooring, including Bishop Stang Chapel in North Dartmouth, an assisted living facility in Taunton and many residential homes. It’s an excellent product for durability and it’s affordable. Residential installations have included kitchens, living rooms and bathrooms.”

Jay Vee’s is also one of only 1900 Shaw Flooring Alliance dealers in the country. Shaw Industries is the largest flooring manufacturer in the world. The Alliance provides Jay Vee’s with mill-direct pricing, exclusive product lines and special financing options. With the expansion of shop at home service and new technology we are capable of qualifying your needs prior to a job site visit and provide an in home consultation. With expanded warehouse capabilities in a new warehouse, Jay Vee’s can stock products in large quantities, providing quick installation.

“We look forward to being around for another 57 years offering quality products and services at the most reasonable prices.” John Paul Viveiros concluded. “Our family and our entire staff look forward to having you visit us for all your flooring needs.”

For more information and to view their extensive product line visit Jay Vee’s Flooring 189 Durfee Street in Fall River or online at www.MYJVFloor.com.